New technology is changing the ways in which we communicate, and tobacco counter-marketing efforts must stay ahead of the curve by leveraging emerging media applications. We strive to understand the public’s response to anti-tobacco campaigns, conduct research to monitor and characterize tobacco industry advertising and examine the impact of user-generated pro-tobacco messaging.
The Research and Evaluation team focuses on advancing the knowledge base of tobacco control science. Using a variety of disciplines, including health education and behavior, epidemiology, statistics and sociology, along with deep partnerships with internal and external collaborators, the team conducts rigorous and innovative research to determine the outcomes of our prevention and cessation programs and optimize their influence on targeted audiences and to study the impact of our policy intervention initiatives. Our work focuses on the following areas of study.
Youth and young adulthood marks an important developmental period for the establishment of health behaviors that will persist throughout life, including tobacco use. That’s why we focus on examining the range of factors that influence why young people do or do not initiate tobacco use and continue to use it into adulthood.
Because low-income and some minority communities have higher smoking rates and suffer disproportionately from tobacco’s health consequences compared to the general population, we examine the influence of pro- and anti-tobacco communication efforts across diverse subgroups to understand to what extent tobacco policies differentially impact vulnerable populations.
View the upcoming and most recent publications from our team:
- Rath JM, Sharma E, Beck KH. Establishing reliability and validity of the Glover-Nilsson Smoking Behavioral Questionnaire. Am J Health Behav.In press.