Use this form to email friends and family a link to this page
Oct 06, 2011 | NY Times
"Eric Asche, Senior Vice President for Marketing at the American Legacy Foundation, which produces the antismoking "Truth" campaign aimed at teenagers, said "Entertainment is a key component of how we go to market" because he considers the foundation "as a brand" rather than an organization. As a result, American Legacy has teamed up with channels like MTV and ESPN for campaigns that spoof shows like "The Real World" and "Bassmaster."
Aug 15, 2011 | iVillage
Like regular cigarettes, herbal cigarettes have been found to deliver carcinogens to smokers," says Cheryl Healton, DrPH, president and CEO of Legacy. "There is some concern that actors who had previously quit smoking and who now use these herbal cigarettes on set are in fact at risk of relapsing to regular cigarettes.
Aug 12, 2011 | KTVB
It’s not just musicians on tour, the truth campaign is also on the road.
Our Media Library requires the free Flash Player.
Download and install Flash now.
View all multimedia >>
View all factsheets >>
Cheryl G. Healton, DrPH
President & Chief Executive Officer Read the blog
Donna Vallone
Senior Vice President, Research and Evaluation
David Abrams
Executive Director, Schroeder Institute
Lung cancer is the leading cause of cancer death in the United States. Learn ways to prevent lung cancer this month.
Julia Cartwright
Senior Vice President, Communications
jcartwright@legacyforhealth.org
202-454-5596
Patricia McLaughlin
Assistant Vice President, Communications
pmclaughlin@legacyforhealth.org
202-454-5560
Subscribe to RSS feeds
See Foundation reports from 2000 forward.
Connecting smokers with what they need to quit.
The Foundation's campaign to prevent youth smoking.
Find out what the American Legacy Foundation is up to! Follow us on Facebook, Twitter, our Blog, YouTube, and Flickr.
Sign up for Legacy's e-newsletter here, add your e-mail address, and have it delivered to your e-mailbox. Thank you!
* Items with an asterisk are required.
All information submitted is private and will not be shared.