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October 2011
In
This Issue:
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Tobacco
Survey Will Serve as Warning System on Tobacco
Industry Marketing
Earlier
this month, the U.S. Food and Drug Administration
(FDA) and the National Institutes of Health (NIH)
announced a collaboration to conduct a
large-scale, national study of tobacco use in the
United States. The objective of the study is to
monitor and assess the behavioral and health
impacts of the new government tobacco regulations
since the FDA gained regulatory authority over
tobacco in 2009. Legacy and the
Schroeder Institute for Tobacco Research
and Policy Studies are proud to be a part
of this effort as a contractor to conduct this
landmark national survey. The study will give
scientists and policy makers the essential
resources and tools they need to address the
tobacco epidemic and to evaluate what efforts are
making a difference in saving lives.
To
read more about this collaborative effort, click
here.
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Panelists
Discuss America Post Tobacco
To
coincide with a new book recently released by
Columbia University Press titled, After Tobacco:
What Would Happen if Americans Stopped Smoking?,
Legacy brought together experts in public health
and tobacco control to discuss what the nation
might look like if and when smoking rates plummet
to historic lows. During a discussion held at
Legacy in Washington, D.C., the panelists
considered the social and economic impact of
reducing smoking rates on minority and disparate
populations, such as those suffering from mental
illness. Panelists also discussed what it will
take to reach current national public health
goals, including reducing not just cigarette use,
but eliminating all forms of tobacco. Experts also
discussed the benefits and consequences of
emerging nicotine delivery systems while taking a
deep look at the science around nicotine and
addiction.
The
session included:
- Dr. Nora D. Volkow,
Director of the National Institute on Drug
Abuse
- Dr. Jed E. Rose, Duke
Center for Nicotine and Smoking Cessation
Research, Duke University Medical Center
- Dr. David Levy,
contributing author of After Tobacco and a
Senior Scientist with Pacific Institute for
Research and Evaluation
- Dr. Pebbles Fagan,
Associate Professor and Program Director,
Prevention and Control, University of Hawaii
Cancer Center
- Moderated by Dr. David
Abrams, Executive Director of the
Schroeder Institute for Tobacco Research and
Policy Studies at Legacy
To
view the archived webcast, visit http://legacyforhealth.org/WarnerSeries.
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Smoking
is a Drag at the Box Office
A
new Legacy-funded study finds that, on average,
smoke-free movies make more money at the box
office than movies with smoking scenes and
incidents. Researchers at the University of
California, San Francisco analyzed more than 1,200
films released to theaters between 2002 and 2010
and found that of all movies, those containing
smoking made 87 percent of what comparably rated
smoke-free movies earned. Among movies with
similar smoking status, either smoke-free or with
smoking, those that were rated R only made 87
percent of what PG-13 movies made.
Exposure
to smoking in movies can influence up to 200,000
youth to light up for the first time every year.
For this reasons, public health authorities - such
as the U.S. Centers for Disease Control and
Prevention and the World Health Organization -
have called on movie studios to implement policies
that would reduce youth exposure to smoking in
movies, such as rating movies with smoking R.
While studios traditionally rate more movies PG-13
because of their broad reach and higher box office
sales, the results suggest that studios could
benefit from making a movie smoke-free and would
not have any financial impediments that would
delay implementing an R-rating.
To
read the full release, click here.
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That's
a Wrap!
The
annual truth® summer tour came
to a close this September, logging more than
28,000 miles as the truth tour bus and riders
crisscrossed the country. Throughout the summer,
truth traveled with popular music and sporting
events including the Vans Warped
Tour® and the Quiksilver Presents
Birdhouse Skateboards MIAtoNYC Tour powered by
Tech Deck, a skate event
featuring legendary skateboarder Tony Hawk and
other popular skateboarders. As in past years, the
tour included fun and interactive elements in
order to stay relevant and engage teens on their
level.
At
each tour stop, tour riders played games, and held
dance contests and freestyle rap "battles" as a
way to bring teens into the truth "zone" and start
a conversation about tobacco.
The
tour experience also played out online throughout
the summer. At thetruth.com, teens
could see photos taken in the field by tour
riders, watch videos created by the tour riders,
follow tweets from
the tour, and enter contests to win concert
tickets and free gear, like truth-branded t-shirts
and skateboard decks. All told, the The "tour
riders" and a DJ visited 50 cities in 29 different
states.
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Diane
Canova Joins Legacy as Vice President of
Government Affairs
Diane
Canova joins Legacy as the Vice President of
Government Affairs, where she will
build on the organization's prior work to educate
key public policy makers on Legacy's successful
efforts to reduce tobacco use and save lives.
Before Legacy, Canova led a
comprehensive array of prevention-focused
initiatives at Partnership for Prevention,
including tobacco control and cessation, workplace
health, and obesity prevention. She previously
served as the Vice President of Advocacy for the
American Heart Association (AHA), for seven years,
where she directed the organization's public
policy office and implemented many successful
legislative and regulatory campaigns including the
"You're the Cure" volunteer network, which under
her direction increased participation from 12,000
to 50,000 members. Canova received her Juris
Doctor from the Brandeis School of Law at the
University of Louisville and Bachelor of Science
in Education from Kent State University in
Ohio.
*
While Legacy does not lobby, the organization
otherwise actively advocates for and educates
about the critical need for youth smoking
prevention and adult cessation. Canova will
participate in the development of strategic
partnerships with organizations who share the
foundation's mission, and work to secure support
for and advance Legacy's goals.
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Trivia
Night Takes on Tobacco
Since
2010, Legacy has been teaming up with young
professionals in New York City who share the
common goal of raising funds and increasing
awareness about Legacy's life-saving work.
On
November 15, 2011, Legacy's Young Professionals
Committee will host a Fall trivia night and
cocktail tarty at the King's Head Tavern near
Union Square in NYC. It will be a fun-filled
evening of food, drinks, challenging trivia and
prizes. All proceeds support Legacy's efforts in
tobacco prevention and smoking cessation. For more
information and to purchase tickets visit
www.legacyforhealth.org/yp.
If you have questions about the Young
Professionals committee or future events, please
e-mail Samantha Dodds at sdodds@legacyforhealth.sdodds@legacyforhealth.org.
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Federal
Employees Make a Difference through the Combined
Federal Campaign
Now celebrating its
50th year anniversary, the
Combined Federal Campaign (CFC) is
the largest workplace charity campaign, raising
funds for charity through the generous support of
Federal civilian, postal and military donors.
Legacy is a national charity of the CFC.
This year's campaign kicks off September 1, 2011
and runs through December 15, 2011.
If you are a Federal employee, in
the military, or work for the U.S. Postal Service,
please support Legacy's work as generously as you
can with your donation. Legacy can be found listed
among the national/international independent
agencies under charity #19203 (American Legacy
Foundation). Every cent goes towards our mission
to build a world where young people reject tobacco
and anyone can quit.
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