NRT for Smokers Looking to "Become an EX
The vow to
quit smoking is one of the most common -- and most difficult -- New
people can make. Oftentimes, smokers who try to quit without the support
nicotine replacement therapies (NRTs) are unsuccessful. In fact, about
percent of all "cold turkey" quit attempts fail within six months.
to help smokers looking to quit, Legacy and GlaxoSmithKline have
offer free Nicorette® starter packs to more than 125,000
the EX®community found at www.BecomeAnEX.org.
The site helps smokers
"re-learn life without cigarettes" by providing a free, comprehensive
quit plan and access to a robust online community of quitters. Nicotine
replacement therapy can help relieve nicotine cravings that happen as a
of quitting smoking, and can double a smoker's chances of quitting.
Year's is one of the most popular times for smokers to consider quitting
smoking; however, many smokers need support to do so successfully.
make the important decision to quit should utilize available resources
them understand what to expect when quitting," said Dr. Cheryl Healton,
president and CEO of Legacy. "EX is a program that provides
smokers with the tools to help them 're-learn life without cigarettes.'
access to a cessation medication is an important part of a comprehensive
attempt. Medication can help address cravings and ease withdrawal
here to learn more about the EX partnership.
Smokers interested in
quitting can access free quit plans, tools and resources at www.BecomeAnEX.org.
Ohio Tobacco Dispute
Moves to State Supreme Court
is continuing its efforts to preserve tobacco funds in the Buckeye
taking its battle to Ohio's Supreme Court.
New Year's Eve, the Ohio Court of Appeals of Franklin County, Tenth
a lower court's order , which had permanently
enjoined the State of Ohio from dissolving the endowment of the Ohio
Prevention Foundation (OTPF). This decision was the latest in an ongoing legal
dispute that begin in
April 2008, when the Governor of Ohio announced
plans to fund an economic stimulus package in part by diverting the
endowment. That action sparked Legacy and two individual plaintiffs - both
former Ohio smokers who had benefited from OTPF programs - to take
According to a foundation statement, "The Tenth Appellate Court's decision
demonstrates a major step backward for efforts lead by Legacy to
state's tobacco prevention money for its intended purpose: to save
lives." On January 6, Legacy's Board of Directors announced it would
decision by taking the dispute to the Supreme Court of Ohio.
Smoking costs Ohio
than $4 billion in annual health care costs and another $4.7 billion
in smoking-related productivity loss (in 2004 dollars). According to a
report, Ohio's Medicaid system could save $550 million within five years
Medicaid beneficiaries who smoke, quit. Out of the 50 states, Ohio would
the third-largest gain in savings. These findings could make the case
despite Ohio's economic downturn, keeping these funds focused on tobacco
control is a wiser long-term investment, ultimately saving Ohioans'
money. Legacy President & CEO Dr. Cheryl Healton weighed in on the
in an op-ed to the Columbus Dispatch,
published January 10.
Click here to read
Court Invalidates FDA
Effort to Regulate E-Cigarettes as Drugs or Medical Devices
14, Federal District Court
Judge Richard J. Leon, ruled that the Food
Administration (FDA) does not have the authority to regulate electronic
cigarettes as drugs or medical devices as the FDA had argued. In his
Leon concluded that the FDA exceeded its authority when it blocked
of the devices from China. Judge Leon referred to the controversial
"the functional equivalent of traditional cigarettes." According to
Leon, the FDA may seek to regulate these products, if at all, only as
products subject to the recently enacted Family Smoking Prevention and
Act. Legacy understands that the FDA is reviewing Leon's decision and
whether to appeal. We will keep you apprised of any updates.
cigarettes ("e-cigarettes") are devices, about the size of a regular
They operate by electronically vaporizing a solution that often contains
nicotine, creating a mist, which is then inhaled. There is no publicly
available independent research on the safety of e-cigarettes. An FDA
of a small sample of e-cigarette products showed detectable levels of
carcinogens and toxic chemicals. E-cigarettes are available in various
and claimed strengths of nicotine cartridges. E-cigarettes have not been
available in the
U.S. for more than a few years, but for $100 to $150 or so, a user can
starter kit including a battery-powered cigarette and replaceable
Read Legacy's policy
statement on electronic cigarettes.
Click here to view Legacy's fact
sheet on electronic cigarettes.
Upholds Key Provisions of the New FDA Law
first major legal challenge to the new FDA law, a Kentucky Federal
Court judge upheld key provisions of the Act, rejecting the majority of
brought by a group of tobacco manufacturers. The court, however, did
two provisions in the law. The case was brought by Commonwealth Brands,
Lorillard Tobacco Company, RJ Reynolds Tobacco and several other small
companies. In the January 5, 2010 decision, the court upheld the ban on
brand-name event sponsorship and merchandise, the requirements that
graphic warnings occupy 50% of the front and rear panels of cigarette
and 30% of smokeless packaging; the required prior approval for
tobacco products"; the ban on outdoor advertising; and the restrictions
samples, gifts with purchase and marketing of tobacco products with any
FDA-approved products. The court also upheld the authority of federal,
and local governments to impose additional regulations on tobacco
marketing beyond those specified in the law and affirmed the FDA's
issue further restrictions on tobacco marketing to protect the public
The court invalidated two provisions of the law: the ban on color and
in packaging and advertising and the prohibition of claims implying that
tobacco products are safer as a result of FDA regulation. We expect that
case will be appealed.
Tobacco Ban on Tobacco Road
Carolina began the New Year with a fresh, smoke-free start. On
January 2, 2010, the state implemented
an indoor smoking ban in restaurants and bars - a ban that Governor
Perdue had signed into law on May 18, 2009. Often referred to as the
"Tar Heel State," North Carolina farmers produce nearly half of the
tobacco. With this new legislation, North Carolina becomes the 29th
state to ban smoking in restaurants and the 24th state to ban
smoking in bars. The adult smoking rate in North Carolina is at 20.9
comparable to the national average of 20.6 percent. This ban, similar to
bans are helping in other states, gives North Carolina smokers an
incentive to quit and improves the overall health and environmental
caused by tobacco use.
To learn more about the smoking ban in North Carolina, click here.
Similarities and Differences Between Little Cigars and Cigarillos
As cigarette consumption
rates have declined over the past
decade, cigarillo and little cigar sales have increased dramatically.
past two years, Legacy has been working to raise awareness about the
sales and consumption of little cigars and cigarillos and, more
combat misconceptions that little cigars and cigarillos are safe
to cigarettes. These products contain the same compounds as cigarettes
be just as harmful and addictive.
differences between little cigars and cigarillos can be confusing and
terms are often used interchangeably. Little cigars resemble cigarettes
and appearance and are often sold in packs of 20. Cigarillos are usually
than little cigars and resemble a smaller version of a large cigar
(example: Black and Mild). Cigarillos are
often sold individually
or in small packs (between 2 and 5). For more information on little
cigarillos, including definitions, statistics on increased consumption
health risks, please click here.
Mind the Gap:
What the U.S. Can Learn from the U.K.'s National Tobacco Control
As part of
the ongoing Warner Series bringing thought leaders to Legacy, the foundation hosted key tobacco control
Britainin a January 12th
presentation entitled "Mind the Gap: What
the U.S. Can Learn from the U.K.'s National Tobacco Control Strategy." The
lecture examined and discussed the evolution of effective tobacco
as well as policies to make smoking cessation tools and treatment as
accessible, attractive and efficacious as possible. Panelists included
representatives from the U.K. and two from the U.S. The discussion began
outline of the U.K.'s tobacco
control strategy, then addressed topics including: drug regulatory
perspectives, research perspectives of the British smoker and the U.S.
perspective on these various approaches and methodologies. Following the
discussion, panelists answered questions from the in-person and
watch to the Webcast and view the PowerPoint presentation online here.
To submit questions regarding the Warner Series and this particular
on The Doctors
On January 4th, EX®
was featured on the CBS show The Doctors. BecomeAnEX.org is also
be featured on The
Doctors Web site. The show was part of a New Year's
resolutions segment where approximately 50 smokers in the studio
audience were challenged to quit in 2010. EX
provided branded giveaway materials for each of the quitters and the
show will feature the EX program as well as 1-800-QUIT-NOW.
A follow-up show is tentatively planned for March of 2010.
join The Doctors
Community Group, click here.
Become a fan of EX on Facebook!