Circle of Friends - Circle of Friends - Uniting to Be Smoke-Free was a national, grassroots social movement begun in 2002 to reduce the impact smoking has on women. Learn more.

Program elements included the following:

• A large scale advertising campaign featuring celebrities as well as real women fighting tobacco related illness.
• An information line with live agents providing support for smokers who want to quit.
• A grants initiative, awarding grants to worthy organizations that can expand the reach of the grassroots program.
• A website where consumers could find practical information on smoking, cessation and health.
• Ongoing promotions and events with an ever-expanding "Circle of Friends," QVC, Condé Nast Publications, Girls, Inc., AOL Time Warner, I Am Your Child Foundation, The Hearst Corporation and The American Heart Association.
  

Great Start - In 2001, Great Start began as the first national quit line and media campaign to help pregnant women quit smoking.

Smoking during or after pregnancy has been linked to one in 10 infant deaths. Each year about 426,000 American women smoke during pregnancy. Many of these women want to quit and would if they got help. Great Start featured:

• A toll-free Quit Line (1-866-66-START), providing free counseling to pregnant smokers.
• An educational booklet, developed by Smoke-Free Families, a program supported by The Robert Wood Johnson Foundation, that works to improve smoking cessation rates during pregnancy.
  

Letters - Begun in 2002, the "Letters" campaign featured the farewell letters of four women battling life-threatening, tobacco-induced lung cancer, throat cancer and emphysema.

"Letters" was a national public awareness campaign. The women featured in "Letters" were real women battling very real tobacco-related illnesses including emphysema, lung cancer and throat cancer.

The women shared their final letters to their families with the American Legacy Foundation in the hope that their words might save other women’s lives.

The campaign’s goal was to raise awareness of the toll tobacco has taken upon women and to encourage women or someone they love to quit smoking.

Project Subculture Urban Marketing - In November 2002, this project began by exposing one major tobacco company's plan to boost sales of cigarettes to gays and homeless people.

"Project SCUM" focused on the gay community in the Castro and homeless people in the Tenderloin, both neighborhoods of San Francisco.

The Foundation created Project SCUM TV and print ads as part of its campaign and the "Orange Curtain" series of ads.  The TV ad featured a teen pulling back an orange curtain and reading a copy of the acutual tobacco industry document that describes "Project SCUM."