The truth about Teens: Youth Marketing in a Web 2.0 World

March 25, 2010

1724 Massachusetts Ave., NW Washington, DC

2010 marked the tenth anniversary of the truth^®youth smoking prevention campaign - heralded as one of the most innovative and effective youth marketing campaigns of our time.

As we look to the next decade, shifts in teen culture, media engagement and online activity are presenting unique challenges and opportunities in reaching this audience.

For this event, Legacy celebrated truth^® and explored future trends in youth marketing with a stellar panel with experience in the media, corporate and nonprofit sectors.

Moderator

Cheryl G. Healton, DrPH

President & Chief Executive Officer

Panelists

Peter Zollo

CEO and Co-Founder

TRU (Teenage Research Unlimited)
Paul Farhi

Staff Writer

The Washington Post
Nick Shore

Senior VP

MTV/MTV2 Strategic Insights & Research
Katya Andresen

Chief Operating Officer

Network for Good

Additional Resources

View Presentation

For more information, contact 202.454.5560.

Read more about the truth campaign, today's panelists and youth marketing trends:

About the Warner Series

This is a crucial point in time for public health and tobacco control. The federal government has shown great leadership in addressing the tobacco epidemic, but the fact remains that tobacco kills nearly 400,000 people in the United States annually, making it the number-one cause of preventable death.

The Kenneth E. Warner Lecture Series at Legacy provides public health leaders with a forum for a dynamic and thought-provoking dialogue on emerging and controversial issues, laying the seeds for a comprehensive, collaborative plan for the next generation of tobacco control policies. Legacy has hosted more than 1000 attendees both in person and online for these highly--anticipated events.