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In the last ten years, truth®, Legacy’s youth anti-smoking campaign, has kept more than 450,000 kids from smoking, and saved thousands from cancer and other diseases caused by tobacco.
WATCH: Watch “Singing Cowboy”– the truth video that our supporters recently chose as their favorite – and see how we’re getting the word out to kids.
DONATE: truth® depends on you. Without your generous support, this critical public health program could go off the airwaves – leaving hundreds of thousands of children at risk of addiction to cigarettes, and vulnerable to illnesses caused by tobacco.
About truth®Nearly 90% of smokers begin as preteens or teenagers, and trying just a few cigarettes is enough for a child to become addicted for life.
That’s why the truth® campaign works to stop addiction before it starts. At the movies, online and wherever kids go, truth® makes a direct connection with kids and helps keep them from starting to smoke.
truth® WorksThe truth® campaign is proven to work – and it’s been an extraordinary success. The American Journal of Preventive Medicine found that in its first four years alone, truth® was directly responsible for keeping 450,000 children from starting to smoke.
Current and archived press releases.
Trends in Top Box Office Movies Tobacco use 1986-2004
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