truth® or Consequences Ads
The CDC grant has increased truth® advertising to youth in 41 television markets in 18 different states (see below). truth® anti-smoking ads convey thought-provoking, believable messages. They evoke strong reactions and elicit higher recall among sensation-seeking teens – the target demographic for the campaign, and the population most at risk of initiating cigarette smoking. truth® borrows heavily from actual tobacco industry documents to reveal the deceptive marketing tactics of the tobacco industry. Revealing true facts and information about tobacco helps educate youth and empowers them to act as informed consumers.
CDC Markets
Colorado
Denver
Grand Junction/ Montrose
Hawaii
Honolulu
Idaho
Boise
Idaho Falls/Pocatello
Twin Falls
Iowa
Cedar Rapids/Waterloo
Davenport/Rock Island/Moline (IL)
Des Moines/ Ames
Sioux City
Kansas
Topeka
Wichita/Hutchinson
Maine
Bangor
Portland/Auburn
Presque Isle
Montana
Billings
Butte/ Bozeman
Glendive
Helena
Missoula
Nebraska
Lincoln/Hastings/ Kearney
North Platte
Sioux City
New Mexico
Albuquerque/ Santa Fe
North Dakota
Fargo/ Valley City
Minot/ Bismarck/ Dickinson
Oklahoma
Oklahoma City
Sherman/Ada
Tulsa
Pennsylvania
Harrisburg/Lancaster/ Lebanon/York
Johnstown/ Altoona
Pittsburgh
Wilkes Barre/ Scranton
Rhode Island
Providence/ New Bedford
South Dakota
Sioux Falls
Tennessee
Knoxville
Vermont
Burlington/ Plattsburgh
Washington
Spokane
Seattle/ Tacoma
Yakima/ Pasco/ Richland
Wyoming
Casper/Riverton
Cheyenne/Scottsbluf (NE)