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Public Health Organization Unveils New Name and Logo, Reflecting National Interest in Preventive Care
11/5/2009
Washington, D.C. – The American Legacy Foundation®, best known for its edgy youth smoking prevention campaign truth® and the new EX® quit smoking campaign, is unveiling a new name and logo to emphasize its role as a leading public health organization.
While legally remaining the American Legacy Foundation, the public charity will now use the shortened name “Legacy” for its daily operations. The new logo includes a new tagline “For Longer Healthier Lives,” which highlights the organization’s public-health focus and clarifies the outcome of the tobacco control work LegacySM conducts – by giving teens the facts and information they need to reject tobacco and by providing adult smokers with the tools they need to quit and stay quit, Legacy is helping people live longer, healthier lives. This is visually represented with the “rippling circles” icon in the new logo.
“As Legacy celebrates its ten-year anniversary, there is a keen national interest in healthcare, including the importance of preventive care. We feel that now is the right time to clarify and expand on Legacy’s important role in helping people live longer, healthier lives, through our work educating them about the dangers of tobacco use,” said Cheryl G. Healton, DrPH, President and CEO of Legacy.
Over the past decade, Legacy has partnered with national organizations and causes, strategically working to position tobacco control as a key part of the equation in solving the nation’s public health problems. Tobacco-related disease remains the nation’s number-one cause of preventable death, with more than 400,000 Americans losing their lives to it each year.
“We have long said that a legacy is not something you leave behind when you die. It is something you build every day that you live. As we move into our second decade, the updated name, logo and tagline will help us to emphasize our role as a leader in this critical area of public health,” she said.
Legacy continues to focus on tobacco control and prevention, and its mission remains the same: “Building a world where young people reject tobacco and anyone can quit.” By giving young people the facts and information they need to reject tobacco and by providing adult smokers with the tools they need to quit and stay quit, Legacy is helping people live longer, healthier lives.
Legacy leaders believe that the name change will seem natural for many people since the organization has primarily been known as “Legacy” in the marketplace and among key stakeholders for several years. Coupled with the new logo and tagline, the rebranding seeks to reflect the organization’s mission in a more succinct, consumer-friendly manner and signify that the organization’s work has an effect not just on the people it is reaching today but on future generations who can benefit as well.
The organization will be transitioning the new logo and tagline starting November 2 through December 31, and will exclusively use the new look by January 1, 2010. As part of the new look, Legacy will unveil an updated Web site: www.legacyforhealth.com. Twitter users can also follow Legacy at www.twitter.com/legacyforhealth to receive news and research updates as well as positive tips for promoting longer, healthier lives as it relates to tobacco.
LegacySM is dedicated to building a world where young people reject tobacco and anyone can quit. Located in Washington, D.C., the national public health organization helps American live longer, healthier lives. Legacy develops programs that address the health effects of tobacco use, especially among vulnerable populations disproportionately affected by the toll of tobacco, through grants, technical assistance and training, partnerships, youth activism, and counter-marketing and grassroots marketing campaigns. The foundation’s programs include truth®, a national youth smoking prevention campaign that has been cited as having contributed to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. The American Legacy Foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. Visit http://www.legacyforhealth.org/.
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Contact: Julia Cartwright, 202-454-5596, jcartwright@legacyforhealth.org